How to create a message
To create an Ahoy message you need to go to your WP Admin > Ahoy > Add New.
On the Add New Message page the first thing to do is add a message title. This title is for your reference and is only shown in the wp-admin.
Next, is to add the content into the TinyMCE editor that you want to appear in the message.
After after a title and message content you can then configure the message settings. In the message settings interface you can choose the style of message you want, adding custom colors, select a call to action and apply conditions.
For more details on each tab in the message settings interface please see these docs: